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    2021.05.25

    E-Commerce Customer Segmentation Analysis Idea Competition

    Idea | Tabular | Time-series | E-Commerce | Qualitative evaluation

    Practice
    Overview Data Code (share) Talk Leaderboard

    Setup D-0

     

    🛍️고객 중심의 이커머스 전략: RFM 분석과 클러스터링을 통한 맞춤형 마케팅

    얘뇽
    공동작성자
    2024.02.26 00:24 3,823 Views language
    comments 7

    고객 중심의 이커머스 전략: RFM 분석과 클러스터링을 통한 맞춤형 마케팅

    고객 세분화 분석 목차
    1. 고객 세분화 - RFM 분석
    2. 더 세분화된 고객 분류 - RFM 분석 + K-means Clustering
    3. Cluster별 잔존율 분석
    4.UserID별 고객의 다음 구매 금액 예측
    5. 솔루션 제안

    PDF
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    7 Comments
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    0 / 1000
    냄싱
    2024.02.26 22:16

    👍

    윤선영이좋아요누르래요
    2024.02.26 22:25

    🫶🏻

    jennyoon
    2024.02.28 11:37

    군집을 나눠 분석하니 고객 행동 패턴과 구매 성향을 한눈에 보기 쉽게 알 수 있네요

    ganiii
    2024.02.28 17:42

    분석 정리가 잘 되어있어요.

    WOOJEANS
    2024.02.28 21:00

    어머 감사합니다^_^

    호머심슨
    2024.03.01 11:38

    시각화가 굉장히 깔끔하게 잘 되어 있는 것 같아요! 클러스터링을 통해서 고객군을 나눈 것도 논리적으로 잘 정리된거 같습니다. 덕분에 많은 공부가 된거 같아요~ 좋은 결과 있길 기대하겠습니다😁

    무빙건
    2024.06.29 16:36

    굉장하네요...공부 많이 됐습니다...

    📣 The comment input field has been moved to the top of the comment list!
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    RFM score 기반 / 관심 카테고리 기반 / 고객 구매활동 기반 고객 세분화 제안
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    1yr ago
    Current
    🛍️고객 중심의 이커머스 전략: RFM 분석과 클러스터링을 통한 맞춤형 마케팅
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    Likes 37
    Views 3,823
    Comments 7
    1yr ago
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    Reach For Money! (RFM 점수를 통한 고객등급 산출 및 고객군별 매출 증대 전략 제시)
    Competition - 이커머스 고객 세분화 분석 아이디어 경진대회
    Likes 22
    Views 4,052
    Comments 2
    1yr ago