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    E-Commerce Customer Segmentation Analysis Idea Competition

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    [KKPH] 군집분석과 RFM 분석을 통한 최적화(optimal) 전략

    marimon
    공동작성자
    2024.02.26 01:07 3,531 Views language
    comments 0

    안녕하세요,
    저희는 4명으로 구성된 KKPH팀 입니다.

    서로 다른 전공자가 모여 의견을 모아 2-Track으로 고객 분석을 진행했으며, 마케팅 도메인 지식을 더해 One progress 전략을 만들었습니다.
    통계의 군집분석과 마케팅의 RFM 분석을 결합한 최적화된 고객 분석 및 마케팅 솔루션 전략, 지금부터 소개합니다!

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    💜🩵💙💚💛🧡❤️RFM기반 혼합분석을 통한 지역별 마케팅 전략 제시 ❤️🧡💛💚💙🩵💜
    Competition - 이커머스 고객 세분화 분석 아이디어 경진대회
    Likes 11
    Views 2,162
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    1yr ago
    Current
    [KKPH] 군집분석과 RFM 분석을 통한 최적화(optimal) 전략
    Competition - 이커머스 고객 세분화 분석 아이디어 경진대회
    Likes 45
    Views 3,531
    Comments 0
    1yr ago
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    🛍️고객 중심의 이커머스 전략: RFM 분석과 클러스터링을 통한 맞춤형 마케팅
    Competition - 이커머스 고객 세분화 분석 아이디어 경진대회
    Likes 37
    Views 3,824
    Comments 7
    1yr ago