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    이커머스 고객 세분화 분석

    클라우드777
    2024.02.26 09:11 1,779 Views language
    comments 0

    고객 세분화 분석을 위해 RFM 분석을 진행하였습니다.
    분석을 위해서 온라인 거래 정보와 고객 정보 데이터 프레임을 고객ID를 기준을 합하였습니다.

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    RFM 분석 및 군집화 기반 고객 특성 별 마케팅 전략 제언
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    이커머스 고객 세분화 분석
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