Y&Z Generation Investor Profiling Visualization Competition

Visualization | Structured | Classification | Finance | Qualitative evaluation

  • moneyIcon Prize : 총 5,000만원(League1,2 통합)
  • 2020.11.23 ~ 2020.12.31 17:59 + Google Calendar
  • 710 Users Completed
Closed

 

Y&Z 파헤치기 : "시장세분화"를 통한 그룹별 분석

2020.12.31 17:38 8,223 Views language

Y&Z세대의 전반적인 거래 경향에 대해 분석하였습니다. 
투자성향을 고려하여 그룹을 나누고, 각 그룹별 특징에 따른 마케팅 아이디어를 제시하고자 하였습니다.
추가로 일명 '원유개미' 현상에 대해서도 살펴보았습니다.  
감사합니다!

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