E-Commerce Customer Segmentation Analysis Idea Competition

Idea | Tabular | Time-series | E-Commerce | Qualitative evaluation

  • moneyIcon Prize : 인증서
  • 1,366 Users Completed

 

RFM, Cohort 분석 기반 고객 Segment별 전략

공동작성자

stroke
2024.02.26 01:24 1,996 Views language

RFM 분석으로 고객 세그멘트를 나누고, 코호트 분석으로 빈도수와 그에 대한 맞춤 전략을 제시했습니다.

PDF
TABLEAU
Code