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    RFM 점수를 활용한 고객 세분화 솔루션

    옥
    공동작성자
    2024.02.26 02:16 1,459 Views language
    comments 1

    전체 프로세스 요약
    1. 데이터 별 EDA
    2. RFM 스코어을 통한 고객 등급 분류
      2-1. K-means 군집분석
      2-2. 군집 별 변동계수를 활용한 가중치 산출
      2-3. 가중치 산출한 군집 분류
    3. 각 등급별 솔루션 제안
    4. 한계점

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    정읍의아들
    2024.02.28 16:06

    대단해요!!

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