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    RFM분석 + 시장바구니분석 + 코호트분석

    후옥이의정보교실
    공동작성자
    2024.02.26 09:11 1,936 Views language
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    RFM 기법으로 고객을 세분화 후 시장바구니분석(MBA)와 코호트분석까지 진행해보았습니다!

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    RFM 분석 및 군집화 기반 고객 특성 별 마케팅 전략 제언
    Competition - 이커머스 고객 세분화 분석 아이디어 경진대회
    Likes 18
    Views 1,765
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    1yr ago
    Current
    RFM분석 + 시장바구니분석 + 코호트분석
    Competition - 이커머스 고객 세분화 분석 아이디어 경진대회
    Likes 19
    Views 1,936
    Comments 0
    1yr ago
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    🛍️고객 중심의 이커머스 전략: RFM 분석과 클러스터링을 통한 맞춤형 마케팅
    Competition - 이커머스 고객 세분화 분석 아이디어 경진대회
    Likes 37
    Views 3,920
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